Black Week is over for now, but how did it go?
Black Friday broke new records while Black Week, and especially Black Month, has had even stronger growth. This is apparent when Prisjakt and Svea Ekonomi summed up Sweden's largest shopping event. According to Svea Ekonomi, the e-commerce sales increased during yesterday's Black Friday by 4.1 per cent, while Black Week and Black Month have so far had a growth of 8.1 and 13.2 per cent, respectively. What’s positive for consumers is that Friday is still the cheapest day of the year. PriceSpy’s statistics show that the discounts were on average 21 per cent.
Get invaluable information from Insights Weekly
Insights Weekly is the newsletter that provides you with data and statistics for your store and the categories you are active in. Information that is invaluable for Black Week, which is around the corner.
In the email, we show the most important products for your store, but also trends and statistics on what is happening in your categories. In addition, we provide a forecast for the coming week based on consumer behavior at this time last year.
This is only available in Sweden.
Increase your visibility during the Boxing Day Sales!
Black week may be over for now, but Christmas is just around the corner and with that also come the Boxing Day sales. This sales period has been extended over the years and usually lasts through January. In the previous years, we’ve seen an increase of 70% in the number of visitors during this period.
Make sure to increase your visibility during the Boxing Day sales right now!
In October, we could see that perfumes have become as much as 45% more popular on our wish lists and over 16% more users place price alerts on different perfumes. That's why PriceSpy have nominated perfume as the Real Christmas Gift of the Year 2021.
Therefore, it’s a great opportunity to highlight perfume a little extra before Christmas! We have produced marketing materials for those of you who sell perfume, so that you can inform your customers about this year's real Christmas present.
Inform us about your promotional products before Christmas!
One of the busiest shopping periods of the year is just around the corner. We want your products to be as visible as possible on PriceSpy, but we need your help. If you already know which promotional products you will have during upcoming sales, we’d like you to let us know. We can then look to do our best to make sure your products appear correctly on PriceSpy.
We will retrieve all your information from your product feed. So during these hectic times, we ask you as the first step to double-check your product feed is correct. If everything is in order in your product feed, but still is wrong in PriceSpy, contact us.