The competition period for Shop of the Year 2021 is 1–30 November.
The winners will be revealed on 10 December.

Why a competition?

PriceSpy is a service created by people for people. Therefore, it’s our users who choose the Shop of the Year winner, no one else can make an equally accurate choice. This also makes PriceSpy's shop of the year the industry's most important award - a title that, since 2010, has been given to the shop that really put the shopping experience and consumers at the centre.

Previously, Shop of the Year was decided by a separate vote, but since 2020, the competition has been based on shop reviews. Satisfied customers are your shop's best advertising and we want to encourage our users - your customers - to share their personal opinions, and experiences, and help others make better decisions.


In UK only:
Additional prizes in the Shop of the Year 2021 competition

One winner is chosen, as Shop of the Year 2021, but in UK we also award prizes to the shops that come highest in these individual categories:

Shop of The Year

Games & consoles

Sport & fitness

Home & appliances

Consumer electronics

Beauty & accessories

Computers & phones

Baby supplies & toys

Read more about reviews and how we nominate the winners here.

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