This attribute is optional. Using this attribute is strongly recommended for Fashion and Beauty categories. Add it to improve search results and listing.


  • Type: String

  • Encoding: UTF-8

  • Repeatable: yes, up to 3

  • Length: up to 40 characters

Accepted values

  • Use the same color as in your product page

XML examples

  • Example 1

    <color>cerulean blue</color>

CSV examples

  • Example 1

    Column: color

    Value: "cerulean blue"

    color "cerulean blue"

Requirements explained

  • Include up to 3 different color in format blue/black/green where the first is primary, and the other two secondary

  • Don't use numbers and HTML color coding

  • Don't use phrases describing other product properties like design, pattern, size etc

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