This attribute is optional. Use the GTIN attribute to submit a Global Trade Item Number. A GTIN uniquely identifies your product. Including this will help indexing your products faster on Pricespy.


  • Type: String

  • Encoding: UTF-8

  • Repeatable: no

Accepted values

  • Use only one attribute of this type per product

  • Length should be one of 0, 8, 12, 13, or 14 digits (UPC, EAN, JAN, or ISBN)

  • Make sure that the check digit is present and correct using the GS1 Check digit calculator

  • Don’t submit a GTIN in the restricted ranges. Restricted ranges have the following prefixes: 02, 04, or 2

  • Don’t submit a GTIN in the coupon ranges. Coupons have the following GS1 prefixes ranges: 05, 98–99

XML examples

  • Example 1


CSV examples

  • Example 1

    Column: gtin

    Value: 8806086855761


Requirements explained

  • GTIN enables automated product classification therefore any new products added to the feed will be indexed automatically

  • We're strictly following UPC/EAN/JAN/ISBN/ITF-14 standard to minimize risk of indexing errors

  • Wikipedia contains excellent documentation about UPC, EAN, JAN, ISBN and ITF-14

  • See Google Merchant Help Regarding GTIN

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