This attribute is required. Identifier should be unique for every product and not be changed or re-used for other products, a good practice is to use SKUs as ids since they are unique.


  • Type: String

  • Encoding: UTF-8

  • Repeatable: no

  • Length: 36 characters

Accepted values

  • Value must be unique

  • Numbers, letters (case insensitive), dash (-) and underscore (_)

XML examples

  • Example 1


CSV examples

  • Example 1

    Column: id

    Value: 120431832


Requirements explained

  • It must be unique (If not unique, your product will be indexed incorrectly)

  • It must be case-insensitive (Casing will not make IDs unique, abc123 = ABC123)

  • It cannot be re-used (If re-used, your product might end up indexed to the wrong Prisjakt product)

  • It cannot change (If changed, the product will need to be indexed again)

  • It must follow UTF-8 specs

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