This attribute is strongly recommended as it will improve the listing.

If you have more then one image you can use the "additional_image_link" attribute to include more.

The image should not have any watermarks or any other types of manufacturer or shop logos. The image should be of the model as mentioned in the product name, and other attributes for example colour and size should also be mentioned.

Technical specification

  • Encoding: UTF-8

  • Limit: maximum 2047 characters


  • No, use one image_link per product. It will be used as the main product picture.

XML syntax


CSV Syntax



  • Start with http or https

  • Follow RFC 3986

  • Make sure your URL can be crawled

  • Use stable url

  • Use verified domain

  • Replace symbols or spaces with URL encoded entities



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