This attribute is required. We need links to be able to re-direct users to your product page. In the link attribute you provide the URL for your product page.


  • Type: Url

  • Encoding: UTF-8

  • Repeatable: no

  • Length: 2047 characters

Accepted values

  • Start with http or https

  • URL encoded

  • Only one value per product

XML examples

  • Example 1


CSV examples

  • Example 1

    Column: link

    Value: https://www.example.com/product


Requirements explained

  • Use stable url (for better user experience)

  • Use URL to pre-selected product variants (if applicable)

  • Use as few redirects as possible (for better user experience)

  • Replace symbols or spaces with URL encoded entities, meaning you should replace for instance ? with %3F

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