This attribute is optional. It's intended for distinguishing marketplace and retail offers for shops that have mixed inventory.
Regular shops can completely ignore this (keep empty), for marketplaces it's strongly recommended to add information about which retailer (shop) sells the product.

Technical specification

  • Encoding: UTF-8

  • Limit: maximum 50 characters


No, use only one attribute of this type per product

XML syntax

<marketplace_retailer>Some shop</marketplace_retailer>

CSV Syntax

Some shop


  • Add information about type of offer

  • Add original supplier name for marketplace offers


Product: Samsung QLED 55" pre owned tv 
Offer type: marketplace
Retailer: Ex lease store LTD
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