This attribute is required. It should be the same as the price value on your product page. It should contain sale price if sale_price attribute is not used.


  • Type: PriceField

  • Encoding: UTF-8

  • Repeatable: no

Accepted values

  • Mixed values: number, currency (ISO 4217) and decimal point

  • Only one price value per product followed by one currency unit

XML examples

  • Example 1

    <price>100 SEK</price>
  • Example 2

    <price>99.99 SEK</price>

CSV examples

  • Example 1

    Column: price

    Value: "100 SEK"

    "100 SEK"
  • Example 2

    Column: price

    Value: "99.99 SEK"

    "99.99 SEK"

Requirements explained

  • Price attribute should contain both price (value) and currency (unit)

  • Make sure the price value and currency in the feed matches value and currency on your product page

  • Don't include any additional cost in the price (e.g shipping cost)

  • Price value must be greater than 0

  • Don't provide more than 2 digits after decimal point

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