This attribute is required. It should be the same as the price value on your product page. It should contain sales price if sale_price attribute is not used.

Technical specification

  • Encoding: UTF-8

  • Mixed values: number, currency and decimal separator (comma or dot)

  • Standard: ISO 4217

  • Limit: 50 characters


  • No, use one price attribute per product.

XML syntax

<price>100 SEK</price>

CSV Syntax

100 SEK


  • Make sure the price value and currency in the feed matches value and currency on your product page

  • Don't include any additional cost in the price

  • Price must be greater than 0

  • Don't provide more than 2 digits after decimal point



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