shop_category

This attribute is required if google_product_category or google_category_id is not present in the feed.

Technical specification

  • Encoding: UTF-8

  • Maximum 255 characters

Repeatable

  • No, use one shop_category per product.

XML syntax

<shop_category>Electronics > Smartphones > Android</shop_category>

CSV Syntax

Electronics > Smartphones > Android

Howto

  • Use full category path

  • Add single category

  • Add category that clearly points to what type of products it is

  • Avoid adding categories like Apple, Sale, Black Friday 2023

Examples

Product: iPhone 12 Space Grey 
shop_category: Electronics > Smartphones > Apple
Product: iPhone 12 Pink 
shop_category: Electronics > Smartphones > Apple
Product: iPhone 12 Black 
shop_category: Electronics > Smartphones > Apple
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