This attribute is required. It should contain the full product name. The title is used to clearly state what product your shop is selling. It's the most important attribute for Prisjakt to be able to index your product/offer correctly. It should contain a manufacturer name along with product name or model. Including size, color and gender is recommended for product types that specifies this.


  • Type: String

  • Encoding: UTF-8

  • Repeatable: no

  • Length: 255 characters

Accepted values

  • Use only one title attribute per product

XML examples

  • Example 1

    <title>Product's title</title>

CSV examples

  • Example 1

    Column: title

    Value: Product's title

    Product's title

Requirements explained

  • It should contain the full product name (it should be easy to identify the product by title)

  • Use the same title as it is present on your product page

  • Add variant information if applicable: colour, size, gender etc.

  • Do not use HTML tag

  • Do not include promotional text

  • Do not use tabs or extra spaces

  • Do not write detailed information in title, this belongs in the description attribute

  • Preferred syntax [brand] + [model name] + [additional product information]

  • Use language of the specific market where the product is being sold (for better user experience)

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