Why?
This attribute is required. It should contain the full product name. The title is used to clearly state what product your shop is selling. It's the most important attribute for Prisjakt to be able to index your product/offer correctly. It should contain a manufacturer name along with product name or model. Including size, color and gender is recommended for product types that specifies this.
Format
Type: String
Encoding: UTF-8
Repeatable: no
Length: 255 characters
Accepted values
Use only one title attribute per product
XML examples
Example 1
<title>Product's title</title>
CSV examples
Example 1
Column:
title
Value:
Product's title
title
Product's title
Requirements explained
It should contain the full product name (it should be easy to identify the product by title)
Use the same title as it is present on your product page
Add variant information if applicable: colour, size, gender etc.
Do not use HTML tag
Do not include promotional text
Do not use tabs or extra spaces
Do not write detailed information in title, this belongs in the description attribute
Preferred syntax [brand] + [model name] + [additional product information]
Use language of the specific market where the product is being sold (for better user experience)