Required for each product. It should contain the full product name, it should be easy to identify the product.

It's the most important attribute for Prisjakt to be able to index your product/offer correctly. It should contain a manufacturer name along with product name or model. Including size, colour and gender is recommended for product types that specifies this.


  • Encoding: UTF-8

  • String


  • Maximum 255 characters

Accepted values

  • Letters, numbers

  • Only one title attribute per product

  • XML syntax example

    <title>Samsung Galaxy S8 Black 128G</title>
    <title>Baby Jogger City Mini GT</title>

  • CSV syntax example

    Samsung Galaxy S8 Black 128G
    Baby Jogger City Mini GT

Requirements explained

  • title attribute should contain the full product name (it should be easy to identify the product by title)

  • Use the same title as it is present on your product page

  • Add variant information if applicable: colour, size, gender etc

  • Do not use HTML tag - Do not include promotional text

  • Do not use tabs or extra spaces

  • Do not write detailed information in title, this belongs in the description attribute

  • Preferred syntax [brand] + [model name] + [additional product information]

  • Use language of the specific market where the product is being sold (for better user experience)

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