The easiest way for us to see all your products is by means of a product feed.
This helps us to index your offers to our product pages and ensures that we
always have accurate information.


The more information you provide in your product feed, the easier it is for us to
quickly implement, say, price changes or to add new products from your range.


* Previously, we have used the term Price File in our communications but have
chosen to switch to product feed as this has become a more widely accepted
term. In other words, a product feed is the same as a Price File.


This is a product feed


A product feed contains key data about your products. This includes product
names, manufacturers, prices and product codes (GTIN/MPN).

So that we can use your product feed, it must be in the CSV or XML file format
and standardised as per the Google Merchant format. We also offer additional
attributes and values that give you access to all of our website functions. These
include member_price, Prisjakt_id, and other permitted values for Availability.


View all of our attributes here.


The product feed must be continuously available via a URL from which we can
retrieve the latest information. Once we’ve added the feed to our system, you
can use our Business Center tools to view the status of your products.


The attributes we need in your product feed


So that we can read your product feed, it must include certain information about
your products. Here are the attributes we need with links to more information
should you be interested.


The attributes we must have in the product feed:
Availability: The current stock status of the product. Here you specify whether
the product is in stock, is a special order item, or can be pre-booked prior to its
release.


Condition: The condition of the product. Such as whether it’s brand new, used or
a display copy.

id: A unique ID for each product so that we can identify it in the system. One
good idea is to use the SKU or the MPN, which are always unique.


Link: The URL of the product so that we can direct our users to the right webpage
of your shop.


Price: The price you currently offer. We cannot display the product unless we
have a price.


Product_type: Here you specify how the product is categorised in your shop.
Specify the entire category navigation path, such as: Electronics > Smartphones
> Android


Title: The product name used in your shop. The name must include both the
manufacturer and the model designation.


These attributes are important to us but are optional:
Google_product_category: Here you can add Google’s categorisation of the
product as listed in the Google Taxonomy standard.


GTIN: A product identification code (Global Trade Item Number) that enables us
to index the product automatically. We follow these standards:
UPC/EAN/JAN/ISBN/ITF-14.


Image_link: Here you add the URL of any images related to the product.


MPN: Manufacturer Part Number. We use this code to automatically index your
products and offers.


Shipping: Specifies the shipping price and delivery time (including your handling
time).


Sale_price: Enables us to display sale prices in our listings. Make sure that the
sale_price matches the price on your website.


Sale_price_effective_date: Used to specify the date range during which the
sale_price applies.

Member_price: Specify if you have a special price for your customer club
members. Membership must be free. To activate sale prices, please contact a
member of our sales team.


Prisjakt_id (PriceSpy ID): Add the right product ID from a PriceSpy product. We’ll
be able to use this mapping to automatically index your offers.

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